Carrera Caldwell
Director @Flipt Digital
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WORK HISTORY
Director @Flipt Digital
CA
Owning my own digital studio has allowed me to empower new entrants into the industry from the client side and aspiring designers. I take on student interns from BCIT and SFU, enabling them to gain the hands-on experience with real-world clients to gain the experience necessary to break into the industry and hone in on perfecting their craft. Flipt was founded to empower local, small businesses and help them gain a competitive standing in the online world of today without facing outrageous agency fees.
EDUCATION
British Columbia Institute of Technology
Business Management Advanced Diploma, Business Administration and Management, General
Sentinel Secondary School
Dogwood Diploma/Diplôme de fin d'études secondaires en Colombie-Britannique
British Columbia Institute of Technology
Bachelor of Business Administration - BBA, Business Administration and Management, General
British Columbia Institute of Technology
Diploma, New Media Design and Web Development
British Columbia Institute of Technology
Certificate, New Media Design and Web Development
ABOUT CARRERA CALDWELL
I am a UI/UX Designer with a strong foundation in accessible, user-centered design, information architecture, and responsive product experiences. My design journey began in BCIT’s New Media Design and Web Development program, where I first discovered the transformative potential of design as a tool for meaningful change. Since then, my career has been driven by the belief that thoughtful, intentional design can improve communities, empower individuals, and strengthen the organizations that serve them.I am a proud recipient of the Adobe Design Circle Scholarship, an experience that not only supported my completion of a Bachelor’s degree at BCIT but also allowed me to receive mentorship under Robert Brunner and complete a 9-month internship at Ammunition Group in San Francisco. These opportunities helped refine my design process, deepen my understanding of UX principles, and expand my perspective on how digital and physical product design intersect.Professionally, I have spent more than eight years contributing to digital and product experiences across agencies such as Number 41 Media and Bare Advertising & Design. At Number 41, I led end-to-end UX processes on Alberta government projects in the tech innovation sector, translating research, policy, and stakeholder needs into clear user flows, wireframes, prototypes, and high-fidelity designs using Figma and Axure. My work is highly collaborative, partnering closely with cross-functional teams including engineers, product managers, SMEs, and senior leadership. I also have extensive experience building, applying, and maintaining design systems to ensure consistency and scalability across products.In addition to my professional work, I founded Flipt Digital, a web marketing and design studio built with a strong educational mission: to give students from BCIT and SFU meaningful, guided, real-world experience. Through Flipt Digital, I mentor emerging designers and developers while helping small businesses access high-quality digital solutions they might not otherwise afford.
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