J. Andrés Carranza
Head of Global Marketing @Visa Solutions Healthcare
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WORK HISTORY
Head of Global Marketing @Visa Solutions Healthcare
Houston, TX, US
Visa Solutions Healthcare (VSH) is a purpose-driven professional services company connecting U.S. healthcare systems with top international talent.Key Responsibilities & Achievements:• Lead a global, cross-functional marketing team spanning brand, performance, content, digital, and events for B2C and B2B segments.• Developed and executed an end-to-end B2B go-to-market strategy targeting U.S. healthcare institutions—resulting in a 0 to 40 monthly increase in Marketing Qualified Leads (MQLs).• Drove brand awareness and candidate & client acquisition through multi-channel campaigns, including SEO, paid search, social, and events.• Strengthened brand position through values-based storytelling, strategic event marketing (e.g, 200+ nurses hired in one day in Kenya), and global content alignment.• Modernized MarTech stack: Deployed ZoomInfo’s MarketingOS DSP, upgraded HubSpot’s marketing automation, implemented predictive lead scoring, implemented new marketing AI tools, and relaunched SEO-optimized website.• Restructured marketing team, introduced performance-driven KPIs, and optimized investments for maximum ROI.
EDUCATION
Columbia Business School Executive Education
Chief Marketing Officer - Senior Executive Program, Marketing
USC Marshall School of Business
Bachelor of Science (BS), Business Administration with an Emphasis in Marketing
SKILLS
ABOUT J. ANDRÉS CARRANZA
I believe marketing should be more than campaigns - it should be a growth engine that transforms organizations and advances meaningful missions. For over 20 years, I\'ve built high-performing teams and strategies that deliver measurable outcomes across financial services, professional services, and consumer goods - spanning both B2B and B2C.My journey has been truly global. I\'ve lived and worked in the U.S, Mexico, and Brazil, and I\'ve led regional responsibilities across North America, Europe, Asia, Africa, and LATAM. This global lens allows me to connect strategy with local execution and engage diverse audiences in authentic, resonant ways.What sets me apart- Transformation at scale: Turning marketing into a revenue engine, not just a cost center- Digital fluency: SEO/SEM, content strategy, analytics, and automation—where insights fuel strategy, and strategy fuels growth- Team leadership: Building, mentoring, and energizing collaborative teams that move fast and deliver results- Global perspective: Fully trilingual (English, Spanish, Portuguese) with cultural fluency across multiple markets.From repositioning global brands to expanding into new markets, from scaling digital acquisition engines to leading rebrands in dynamic conditions - I\'ve consistently helped organizations grow with impact. What excites me most are opportunities where marketing serves a mission or purpose, creating not only commercial growth but also lasting value for communities and stakeholders.I\'m energized by CMO or Head of Marketing opportunities where I can lead transformational growth and help forward-thinking organizations turn marketing into a true driver of strategic advantage.
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