Carol Klimas

WORK HISTORY

EDUCATION

SKILLS

ABOUT CAROL KLIMAS

I\'ve been incredibly fortunate to have a career I love as a marketing and communications professional for more than 20 years. Most of this time I\'ve spent on the agency side, working with amazing clients like Nike on its Reuse-A-Shoe program, PEW Charitable Trust on expanding access to dental care in Arizona, and The Bob & Renee Parsons Foundation which has touched hundreds of thousands of people in need.In 2018 I took a giant leap and went client-side to help build a new marketing department for my former client, ZOE Holding Company. In just two short years, my team and I rebranded four subsidiaries, launched two new business lines and developed a comprehensive suite of marketing resources for each company including brand standards, new collateral, digital advertising and new websites. This experience prepared me to join the growing team at Phoenix Children\'s, where I help shine a light on the tremendous work of this outstanding healthcare system.While my clients and experience are varied, I have a professional focus on organizations that change the world for the better - especially those in healthcare and job creation. I also specialize in crisis communications for highly regulated industries, including healthcare, education and tribal government. My passion is helping clients tell their story - whether through integrated marketing campaigns, compelling content, effective social media marketing or proactive media relations.Additional Expertise Includes- Brand architecture and brand planning- Customer journey mapping- Content strategy and planning- Social media marketing and campaigns- Crisis communications scenario planning- Logistics and planning for large-scale eventsCommunity and Professional Involvement- Current supporter of Girl Scouts Arizona Cactus Pine Council and A New Leaf- Served as Global Marketing Chair for Worldcom Public Relations Group- Former Vice President of Membership, IABC Phoenix- Former Board Member, Ronald McDonald House Charities of Phoenix- Marketing Chair for Easter Seals SWHD inaugural Walk With Me event