Caroline Vooght
Marketing Manager @Personal Group
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WORK HISTORY
Marketing Manager @Personal Group
Milton Keynes, GB
I lead marketing for Innecto, driving strategies that position the business as a trusted partner in reward, reward consultancy, and employee engagement. My role combines hands-on execution with strategic oversight across all marketing channels, including:Social media – creating thought-leadership content and campaigns that engage HR leaders and business owners.Email marketing – designing targeted campaigns that nurture leads and showcase Innecto’s expertise.Paid advertising – optimising campaigns across digital channels to generate qualified leads and drive brand visibility.Event management – planning and delivering workshops, webinars, and industry events that connect clients and prospects.Content creation – producing blogs, guides, reports, and multimedia content that demonstrate Innecto’s insight and innovation.I work closely with the Hapi team to integrate our digital benefits platform into broader campaigns, helping clients see the real-world impact of reward strategy on employee engagement and retention.By blending creativity with data-driven insights, I ensure our marketing not only elevates the Innecto brand but also drives measurable business outcomes, from lead generation to thought leadership in the HR and reward space.
EDUCATION
Digital Marketing Institute
Postgraduate diploma, Digital Communication and Media/Multimedia
SKILLS
ABOUT CAROLINE VOOGHT
I’m a marketing leader with over 20 years of experience helping businesses connect purpose, performance, and people.Today, I lead marketing for Innecto and Hapi — two brands transforming how organisations attract, retain, and reward their people.At Innecto, we empower HR leaders to build fair, future-fit reward strategies that drive performance and engagement. Our consultancy expertise helps businesses design pay and progression frameworks that balance people, profit, and purpose.At Hapi, we take that strategy off the page and into people’s hands, through a platform that makes employee benefits meaningful, measurable, and accessible. From health and wellbeing to financial protection and lifestyle support, Hapi helps employers turn their EVP into a real, everyday experience.With a background spanning recruitment, brand strategy, and digital marketing, I’m passionate about helping organisations unlock their potential through smarter, more human approaches to engagement and reward.Because when people feel valued, businesses grow, and that’s where the real impact happens.Contact: 07730
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