Caroline Silverkorn
Director of Product Marketing @Freed
Signup · Get unlimited contacts
WORK HISTORY
Director of Product Marketing @Freed
San Francisco, CA, US
EDUCATION
Columbia University in the City of New York
B.A. Magna Cum Laude
Barnard College
B.A. Magna Cum Laude
Trinity College Dublin
Study Abroad
ABOUT CAROLINE SILVERKORN
Consumer Product Marketing Leader with 10+ years scaling subscription revenue within freemium business models through value-based packaging and positioning. 4X Top 100 Product Marketing Mentor with Sharebird. Led consumer marketing org of 20+ at Series C startup serving 400M+ active users, owning complete funnel from awareness through retention via data-driven lifecycle optimization and personalization strategies. Leads a team of 12 PMMs and Lifecycle Marketers in my current role. 🤝 Expert at making complex AI technology accessible to everyday audiences, with proven success launching AI products from 0 to 4M users in 5 months.🧠 Market insights leader driving comprehensive global research programs that influence product roadmap decisions, core audience investment priorities, and brand perception risk mitigation across diverse consumer segments including Gen Z. Seasoned integrated marketer with multi-channel campaign experience across B2C subscription services, specializing in cross-functional tiger team leadership for launches, international expansion, and seasonal moments while ensuring brand consistency.Check out my Sharebird profile and past AMAs here: https://sharebird.com/profile/caroline-walthall
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.