Caroline Lau
Marketing Manager @iData Research
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WORK HISTORY
Marketing Manager @iData Research
Vancouver, BC, CA
Provide overall marketing direction for iData Research\'s 21 medical segments and distribution channels for our international markets.Including: Demand Generation Strategies: Develop marketing automation sales strategies and funnels to expand sales pipeline Reporting and Tracking: Analyze and improve effectiveness of lead generation campaigns Employer Branding and Content Marketing. Articles are regularly picked up by prominent media outlets such as Wall Street Journal, Thomson Reuters, Bloomberg and Market Watch. Strategic Partnership Opportunities: Collaborated with key industry leaders to develop and implement marketing strategies that increased brand awareness and sales
EDUCATION
The University of British Columbia
Social Media Strategy and Marketing
The University of British Columbia
Web Analytics Award of Achievement
Simon Fraser University
BA, Communication and Publishing, Business Administration
British Columbia Institute of Technology
Computer Programming
SKILLS
ABOUT CAROLINE LAU
I am an experienced B2B digital marketer with a successful track record in developing…
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