Caroline Koldus
Design Director @Amply
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WORK HISTORY
Design Director @Amply
Built design practice from 3 to 21 designers over 3 years - Scaled team and led 128+ B2B website projects across fintech, cybersecurity, healthcare tech, AI, and CRM/sales tech verticals, establishing design excellence standards and culture focused on craft and collaboration. While revamping clients’ product design systems and onboarding frameworks- Launched Retainable, our first SaaS product - Led 0-1 design for B2B retainer management platform, conducting user research with agency owners and designing client portals. Achieved successful beta launch with measurable client revenue impact (agencies reporting $20k→$85k monthly growth)- Optimized team productivity enabling 3 concurrent projects per designer - Increased designer efficiency by increased tactical collaboration amongst the team while building scalable design system used across projects- Collaborated closely with founders on strategy - Worked daily on company direction, contributed to revenue growth from $250K to $2.07M over 3 years while maintaining 9.2/10 client satisfaction with 70% scope expansion and 36% referral rates- Mentored designers in craft and career development - Developed progression frameworks, ran weekly 1:1s focused on design excellence, and achieved 100% retention improvement (zero turnover in 6 months vs. quarterly departures previously)- Pioneered AI integration in design workflows - Led implementation of AI tools to enhance team efficiency, streamline competitor analysis, and accelerate ideation processes across projects
EDUCATION
The Creative Circus
Summer Program, Advertising
Texas A&M University
Bachelor of Science (BS), University Studies-Business
SKILLS
ABOUT CAROLINE KOLDUS
At Amply, served as Design Director, with 5+ years of experience in product design in…
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