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Caroline C. Bailey
Senior Business Analyst @Federal Reserve Bank of Chicago
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WORK HISTORY
Senior Business Analyst @Federal Reserve Bank of Chicago
Lead the direction and implementation of new technology for the organization\'s web products• Develop strategy and roadmap to prioritize initiatives for development• Manage projects and programs aimed at enhancing web products• Collaborate with content providers, department staff/management, and other business areas to collect requirements, scope projects, develop content, define feature sets and implement as appropriate• Manage application development work performed by IT and/or external vendors• Design, develop, troubleshoot, debug and implement features and enhancements for web products while balancing the needs of business owners and site visitors against technical capabilities• Provide recommendations and support for the technology efforts/needs of Bank-wide users• Direct day-to-day maintenance of web products• Develop and implement processes and tools that foster clear, effective, timely and well-coordinated content strategy• Coordinate with business areas and other staff to produce and publish content in multiple formats• Manage usability testing of new applications• Interpret usability test results, perform analysis and define recommendations to optimize user experience• Maintain familiarity with current and emerging communication technology, practices, and procedures• Identify, investigate, and resolve problems to ensure security of online resources• Develop and provide training and first-level support for colleagues and customers in District technology, including web content management and campaign management
EDUCATION
Cornell Johnson Graduate School of Management
Data Analytics Certificate
University of Chicago
Professional Certificate in Integrated Marketing
Cornell Johnson Graduate School of Management
Diversity and Inclusion Certificate
Northwestern University
B.S., Communication Studies, History
SKILLS
ABOUT CAROLINE C. BAILEY
Senior Business Analyst at the Federal Reserve with extensive background in product management, marketing, and communications. Expertise in product management; web strategy, development and implementation; strategic communications; integrated marketing; change management; and project management.
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