Caroline Cassino
Direction De La Communication & Co-organisatrice @Tournoi 7 De Coeur
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WORK HISTORY
Direction De La Communication & Co-organisatrice @Tournoi 7 De Coeur
Versailles, FR
En tant que Directrice de la communication et co-organisatrice du Tournoi 7 de Coeur, un tournoi caritatif de rugby à sept qui se tient chaque année depuis 2012, je suis fière de contribuer à cette belle initiative. Ouvert au public, cet événement permet de lever des fonds pour des associations œuvrant en faveur de l’enfance et du handicap, grâce à une équipe 100 % bénévole. En 10 éditions, nous avons collecté plus de 717 €—un accomplissement collectif dont nous sommes très fiers.Ce que nous recherchons - Des partenaires partageant nos valeurs d’inclusion (25 % de nos bénévoles sont porteurs de handicap), de soutien à l’enfance et au handicap, ainsi que d’engagement environnemental (événement à impact réduit)- Des entreprises souhaitant offrir à leurs collaborateurs une journée de team building à but caritatif.Découvrez notre mission et nos réalisations :
EDUCATION
Universidad Politécnica de Valencia
Bachelor of Business Administration (B.B.A.)
Montpellier Business School
Master's degree
Lycée Hoche de Versailles
Baccalauréat Scientifique
SKILLS
ABOUT CAROLINE CASSINO
From Cape Town to Paris, I\'ve spent over two decades transforming how global brands connect with their audiences through strategic insights and creative innovation.Currently Communication & Marketing Strategist & COO at Digital Insighters, I partner with C-suite leaders to turn digital intelligence into business-driving strategies across luxury, entertainment, FMCG, and fashion sectors.What I bring to executive teams:• : I led the social media transformation for Puig across 8 iconic brands (Paco Rabanne, Carolina Herrera, Jean Paul Gaultier, Nina Ricci, Prada, Benetton, Shakira, Antonio Banderas) and 8 key markets, pioneering social listening frameworks, influencer marketing governance, and real-time consumer intelligence that reshaped brand positioning and crisis response. Results exceeded expectations and were scaled across the entire organization.• : From tripling digital performance for major media brands to generating measurable ROI through influencer marketing strategies across Paris, Dubai, and beyond, I bridge creative storytelling with data-driven results that matter to boards and stakeholders.• & : Whether launching award-winning campaigns for PlayStation, Lady Gaga, or luxury houses like Cartier, or building scalable insight frameworks, I thrive in fast-paced environments where adaptability and fresh thinking drive competitive advantage.• & : For 13 years as Communications Director of Tournoi 7 de Cœur, I\'ve helped raise over for children and people with disabilities, with 25% of our volunteer team being people with disabilities. I demonstrate daily that charitable impact, social purpose, and authentic inclusion go hand in hand, and bring this same commitment to CSR and stakeholder engagement in every partnership.My superpower?Decoding the digital noise, social conversations, search behaviors, emerging trends, and translating them into actionable strategies that resonate with audiences and boards alike.Multicultural by design (French roots, South African birth, career spanning four countries), I bring a global perspective that helps brands navigate complexity with confidence and creativity.Let\'s connect if you\'re looking to transform consumer insights into strategic advantage.
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