Caroline Reynolds

WORK HISTORY

EDUCATION

ABOUT CAROLINE REYNOLDS

Experienced Commercial Leader with a demonstrated history of growing FMCG brands. Highly skilled at strategic planning, brand management & equity development, innovation and team leadership. Experienced at leading external agencies and partners to deliver exciting campaigns to drive brand measures and deliver strong ROI. A passionate people person with experience of building strong performing teams. Experience of leading through restructure and cultural change.Career Highlights Head of Marketing, INEOS Hygienics. Created and launched the INEOS fmcg brand developing all positioning across product, pricing, comms and media. Developed and grew the team from one to 20 and the brand from one category to multiple in multiple geographies. Head of Category, PZCussons UK £150m category reporting to the UK Managing Director- In the context of the Covid-19 pandemic and a business restructure from global to local, responsible for delivering long term profitable growth across our brands- This role required business planning, marketing strategy and commercial strategy skills & expertiseSustainability Lead, PZ International reporting to the Global Supply Chain Director- PZ’s sustainability lead across plastic, palm & we have recently announced we are expanding our NDPE commitment to pulp & paper- Part of the team working on a project for PZ to become a BCorp- This role supported my passion for creating purpose behind brands and organisationsGlobal Head of Brand, PZ Cussons £150m global brand value reporting to the CMO- Developing global strategy and vision including integrated marketing strategy both in the UK and globally (Asia, Africa, ANZ, Europe)- Working with regional & local end market teams to deliver global strategy into the end markets with a clear channel strategy across the 6Ps- Managing teams in Indonesia, Nigeria & UK; leading teams & inspiring them to perform to the best of their abilities- Proven success – turning brand declines in our global territories into growth.