Caroline McAleese Riley
Chief Marketing Officer @Aroma Joe's Coffee
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WORK HISTORY
Chief Marketing Officer @Aroma Joe's Coffee
Leads all internal and external marketing and communication efforts including the development, execution, and strategic direction on marketing plans, crisis management, creative strategy, media buying and loyalty marketing. Marketing leadership and strategy has helped drive significant YOY growth, profitability and market awareness. Founded in Aroma Joe’s currently has over 110 locations and has become a major disruptor in the traditional coffee space.
EDUCATION
University of London
History
University of Delaware
BA, Political Science, Psychology (Majors) English, History (Minors)
SKILLS
ABOUT CAROLINE MCALEESE RILEY
Passionate and data-driven marketing and communication executive obsessed with disruptor brands and shaking up the status quo. Experience in consumer engagement, consumer goods and retail marketing, franchisee relations, executive visibility, internal communications, earned media strategy and execution (traditional and social) and event integration. Extensive experience helping organizations through transition and growth with creation of clear messaging, brand strategy and goals to unify staff and drive brand relevance and profitability. Strong believer that building, leading and mentoring great teams in a fun and collaborative environment drives the very best results.
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