Caroline Kennedy
Sr Manager of Retail Ops & Brand Experience @Pressed Juicery
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WORK HISTORY
Sr Manager of Retail Ops & Brand Experience @Pressed Juicery
Los Angeles, CA, US
I help bring the Pressed brand to life in every store—through a lens of health, wellness, and intentional living. From in-store marketing and product storytelling to visual merchandising and layout, I make sure every touchpoint supports our mission. I also work closely on product selection, ensuring everything from grab-and-go snacks to merch reflects our clean, wellness-driven values and offers something our guests can feel good about—inside and out. Collaborated with local wellness and beauty brand to host co-branded pop-ups, community events. Orchestrated Pressed brand activations, including product samplings to drive first-time trials and guest loyalty and expand brand reach.
ABOUT CAROLINE KENNEDY
Hi! I’m a retail and brand experience leader who’s passionate about creating stores that feel as good as they look. With 20+ years across brands like Pressed Juicery, Starbucks, and Pier 1, I’ve worn a lot of hats—training teams, scaling operations, building unforgettable guest experiences, and yes, even owning my own boutique.At Pressed, I focus on both retail ops and brand experience, where I help shape what our guests see, feel, and take home—from in-store marketing and product storytelling to layout, merchandising, and seasonal campaigns. I also collaborate on product procurement, making sure our grab and go and merchandise aligns with what our brand stands for.I love bringing brands to life inside the four walls of a store—every detail matters. From curated merchandising to clear, engaging signage to a well-trained, energized team, the goal is always the same: to create a space that invites, connects, and delivers.Let’s connect if you’re into guest-first retail, strong team culture, and elevating every step of the in-store journey.
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