Mikayla Rivera
Marketing Manager Brand & Creative @Pressed Juicery
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WORK HISTORY
Marketing Manager Brand & Creative @Pressed Juicery
Culver City, CA, US
Manage creative and marketing strategy across three key channels: Pressed Juicery retail stores, wholesale partners, and digital platforms.• Support 20%+ YoY sales growth and a $20M+ beat to plan in FY25, including 120% growth in digital sales.• Lead creative execution and marketing support for nationwide wholesale expansion into Target, Sprouts, and Costco—including packaging, in-store campaigns, and digital promotion.• Launch and manage social media campaigns and influencer/UGC programs that amplify reach and drive community engagement.• Oversee brand collaborations such as Barry’s, Dr. Barbara Sturm, and Lenny Kravitz, aligning the brand with premium wellness and lifestyle audiences.• Partner with SVP of Marketing to onboard and develop high-performing talent across brand, creative, and content strategy.• Execute go-to-market strategies for new product launches, collaborating cross-functionally across PR, creative, and retail teams for cohesive rollout.• Refine overall brand positioning and targeting to improve campaign ROI and brand performance across channels.
EDUCATION
The New School
Bachelor of Arts - BA, Culture and Media
Ohlone College
Transfer Associate of Arts, Communication, General
ABOUT MIKAYLA RIVERA
Mikayla Narissa Rivera is a brand marketing leader with expertise in brand partnerships…
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