Caroline Girard
Seo Manager @Jahia Solutions
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WORK HISTORY
Seo Manager @Jahia Solutions
FR
As SEO Manager at Jahia, an international enterprise CMS, I lead the global SEO and acquisition strategy across French, European, and US markets. My role combines technical SEO, content strategy, and traffic acquisition to drive growth, improve brand visibility, and generate qualified leads in highly competitive B2B environments.Key achievements and responsibilities include: Website redesign leadership: SEO requirements, content rewriting, UX optimization, redirection planning, and technical validation SEO strategy execution: audits (technical & semantic), keyword research, on-page optimization (tags, internal linking), off-page (backlinks, PR campaigns) Content development: briefs, SEO articles, FAQs, semantic clusters aligned with business objectives Performance monitoring: tracking and reporting via GA4, GSC, SEMrush, Ahrefs, Screaming Frog API Traffic acquisition: multichannel SEA campaigns (Google Ads, Meta) and KPI optimization (traffic, leads, CAC/ROAS) User journey optimization: landing pages, A/B testing, analytics dashboards (Looker Studio, Hotjar, GA4) Working closely with Product, Marketing, and Sales teams, I bridge strategy and execution to boost organic growth, strengthen brand positioning, and support lead generation on international markets.Tools: GA4, GSC, SEMrush, Ahrefs, Screaming Frog, Looker Studio, Hotjar, Google Ads, Meta Ads.
EDUCATION
Digital Campus Lyon
Passerelle, Conduite de projet web
Ensemble Montplaisir
Baccalauréat, Management et gestion
Eduka Valence
Bachelor RPMC, Marketing et communication
Digital Campus Lyon
Master expert en stratégie digitale, Digital
Sup de Pub
Master 2 (M2), Management digital et E-commerce
Ensemble Montplaisir
BTS, Assistant gestion
Le Wagon
Certification, Développement web
Sup de Pub
Master 1 Webmarketing et e-commerce, Gestion du Web / multimédia et webmaster
ABOUT CAROLINE GIRARD
After more than five years in SEO, I have had the opportunity to work on over 70 projects in B2B, B2C, SAAS, and e-commerce. The goal? To create customized strategies to achieve the desired growth objective, whether in terms of brand awareness, traffic, or revenue. SEO is not just a lever for acquisition, it is also a daily challenge that requires flexibility, constant monitoring, and numerous tests. 🤸 Among my successes:+ 78% traffic in one year for a leading e-commerce company in its field + 15% SEO sales in one year for a service provider in a highly competitive market Success in this business also comes from complex situations. We rarely talk about experiments that didn\'t work out, yet they are essential to learning. On several occasions, I have been confronted with tense, almost inaccessible markets with fierce competition. It is precisely in these contexts that you need to be able to question approaches, challenge existing actions, and be proactive. All of this requires a detailed analysis of the market, an understanding of the real issues facing clients, and the implementation of targeted, tailored, and bold strategies.
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