Caroline Benson
Senior Public Relations Strategist @BowStern Marketing Communications
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WORK HISTORY
Senior Public Relations Strategist @BowStern Marketing Communications
Primary contact for onboarding and managing relationships with clients. • Develop and implement strategic public relations plans to support client’s goals and objectives.• Cultivate and maintain relationships with key media contacts to secure positive coverage in relevant outlets. • Create compelling press releases, media pitches, and other materials to communicate key messages to target audiences. • Manage and coordinate media events, press conferences, FAM tours, and interviews with company executives. • Monitor media coverage and industry trends to identify opportunities and mitigate potential risks. • Collaborate cross-functionally with internal teams to ensure consistency in messaging and branding. • Provide guidance and mentorship to junior members of the PR team. • Work closely with a leadership to develop breakthrough and actionable communication and channels plans.• Establish strong and collaborative relationships with key department heads and employees across the business including account, creative, digital, analytics, and more.
EDUCATION
Florida State University
Bachelors of Science, Public Relations
ABOUT CAROLINE BENSON
Senior Public Relations Strategist
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