Carolina Salazar
Digital Experience Director @Iabc Bc
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WORK HISTORY
Digital Experience Director @Iabc Bc
Vancouver, BC, CA
EDUCATION
Douglas College
POST-BACCALAUREATE DIPLOMA, DIGITAL MARKETING
Pontificia Universidad Catolica de Quito
Bachelor's degree in International Business, International Business
ABOUT CAROLINA SALAZAR
Proven Marketing & Communications Experience Skilled in developing and executing integrated marketing campaigns across multiple channels - Digital Channel & Website Management: Experienced managing websites and digital content using WordPress and optimizing for SEO and UX. Confident in analyzing website traffic with GA4 ( Google Analytics) and making data-driven content updates that align with strategic goals- Experienced in leading cross-functional teams and managing end-to-end marketing projects from strategy to execution, leveraging analytics tools (e.g, Google Analytics, Klaviyo) to measure results, optimize performance, and align initiatives with organizational objectives- Multilingual Communication Skills – Native Spanish speaker, advanced English, intermediate French, and intermediate German, enabling effective communication in diverse and multicultural environments.
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