Carolina Guzmán
VP of External Affairs @Business Impact Nw
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WORK HISTORY
VP of External Affairs @Business Impact Nw
Seattle, WA, US
Lead the External Affairs department, overseeing marketing, communications, fundraising, sponsorships, major events, public relations, and advocacy efforts to strengthen the organization’s brand, reputation, and impact. • Guide and mentor a multidisciplinary team, setting annual goals, strategies, and metrics aligned with organizational priorities.• Lead executive communication strategies, including crisis communications and communication planning for change.• Plan, support, manage, and grow strategic relationships with corporations and community partners to drive growth and influence.• Drive cross-departmental collaboration to ensure brand consistency and cohesive messaging. • Develop and implement internal Standard Operating Procedures (SOPs) and processes to ensure efficient and effective external communications and fundraising efforts.
EDUCATION
Universidad Austral de Chile
Ingeniería Comercial
University of California, Berkeley
UC Berkeley Extension, Certificate Program in Marketing
Universidad de Chile
Master in Finance
ABOUT CAROLINA GUZMÁN
Seasoned bilingual professional with extensive experience in Latin America and the US, including marketing, market research, communications, and strategy. Currently the Vice President of External Affairs @ Business Impact NW, a nonprofit dedicated to growing small businesses that create jobs in underserved communities, in the Pacific NW. Committed to community service, volunteering with organizations like Para Los Niños and Somos Mujeres Latinas, in the Seattle area.
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