Carolina Alvarez

Social Media Marketing Specialist @CBR

Revamped the company\'s social media presence, introducing a cleaner, sophisticated style aligned with the vibrant entertainment and media-based brand identity- Managed and actively engaged with the company’s Facebook, Instagram, Twitter, and TikTok accounts for CBR, driving audience interaction and brand visibility- Developed engaging posts, stories, and videos derived from company articles and independent research to capture audience interest- Conducted in-depth engagement analysis to identify trends and implement strategies that increased traffic to CBR’s website landing pages-Boosted website sessions by 80% through strategic Facebook tactics, including custom content, trending topic engagement, and industry critic reviews.