Carol Franksen
Director of Marketing and Brand @Fat Brain Toys
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WORK HISTORY
Director of Marketing and Brand @Fat Brain Toys
Corporate Office, NE
Reports to CEOPrimary Responsibilities:Develop company strategic marketing calendar/messaging/initiatives.Develop and implement company marketing strategiesCreate email marketing strategies and campaigns to promote products and services and increase conversion/revenue.Oversee Creative Services from concept through production-Imaging and videos-Product launches-Merchandising-Social Media -Competitive Positioning Primary Collaborative Areas:MarketingDesignContentPurchasingTechnologyDirect Reports:6
SKILLS
ABOUT CAROL FRANKSEN
Intuitive retail executive with over 20 years\' experience maximizing sales and bottom line profits for retail brick and mortar, catalog and online business. Thrive at creating order out of chaos to build business and market strength and finding solutions amidst uncertainty to pave the way. Facilitated new venture\'s growth from start-up to IPO; held progressive accountability with international retailer from company launch to a publicly traded $200M business. Passion for industry fueled by family\'s architecture/design vocations.Specialties: MERCHANDISING*BUSINESS DEVELOPMENT*OPERATIONS*REAL ESTATE & CONSTRUCTION;Multi-Channel Retail, Client/Vendor Relations, Contract Negotiations, Strategic Execution, Planning & Forecasting, Budgets and P&L, Talent Development, Store Rollout
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