Carol Wong-Li
Director, Category Research Consumers and Cultures @Mintel
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WORK HISTORY
Director, Category Research Consumers and Cultures @Mintel
As the Director of the Consumers and Cultures Reports team, I oversee the strategic content initiatives covering Consumer Lifestyles (ie specific demographic segments), Culture and Identities, and Multicultural America Reports. I manage a team of analysts responsible for writing syndicated research reports and custom presentations that guide our clients towards forward-looking marketing strategies grounded in an understanding of what consumers want and why. These reports provide insights and market examples that are relevant across all purchase categories. Building on my passion to tell data-driven stories that shed light on what consumers want, I also develop pieces that take a cross-border look at how Canadian consumers differ from those in the US and the implications of what these differences mean for Canadian market players.
EDUCATION
University of Calgary
Master of Arts, Sociology
University of Calgary
Bachelor of Arts, Sociology
ABOUT CAROL WONG-LI
As a data-driven storyteller, I lead strategic content initiatives focusing on Canadian and US consumers to identify consumer wants and turn insights into strategies that helps build brands.
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