Carol Nicholson
Director of Sales @Homewood Suites by Hilton
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WORK HISTORY
Director of Sales @Homewood Suites by Hilton
Reno, NV, US
Responsible for the hotel sales and marketing operations. Including: direct and indirect tasks as they relate to the sales and marketing budget, P&L, revenue forecasting, and develop annual business plan. Remain proficient in group, corporate/local negotiated rate agreement processing, management of business travel account retention and acquisition of new accounts. Develop and implement successful sales and marketing strategies to meet or exceed the hotel\'s revenue and occupancy forecast. Grateful to continue with Hilton Worldwide Brand while maintaining community support and participation with: EDAWN, GOED, NNDA, NCET and the Chamber.Daily sales and marketing strategies to achieve revenue goals include:• Daily, weekly, monthly and quarterly monitor of STR CompSet: Occupancy, ADR, RevPar• Lead, motivate, train, develop and coach the hotel sales team.• Actively solicit, negotiate, and secure new business to achieve revenue plan. • Responsible for all RFP processes (MeetingBroker, Hilton OnQ solicitation Lanyon, CVent, Scout, HotelPlanner)• Develop and manage sales department budget and forecasting• Monitor and report sales activities/performance to achieve revenue plan. • Execute daily, weekly, monthly and quarterly reports accurately and efficiently. • Develop teamwork in sales department to include all departments. • Participate in weekly revenue maximization meetings. • Provide: strong leadership skills, clear verbal and written communication skills.• Exhibit attention to detail, planning and organizational ability.• Ability to define and address market segments (Group, Gov, Smerf, Convention, Airline, Internet, BAR, Travel Agent, LNR) and pricing strategies to maximize hotel revenue and occupancy levels.*Manage VIP travel requests; assist with travel itineraries, scheduling and planning*Plan special events for local and top accounts.
EDUCATION
Northern Nevada Community College: Elko, NV 1982-1984, TMCC: Reno, NV 1990-1992 + 2004-2006 Nursing
Certified Nursing Assistant
SKILLS
ABOUT CAROL NICHOLSON
Nevada Sales and Marketing Professional with over 25 years of successful project…
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