Carmen Overton
Global Head of Growth Marketing @Eviden
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WORK HISTORY
Global Head of Growth Marketing @Eviden
Leading the development and execution of data-driven strategies that drive demand, accelerate pipeline growth, and fuel business expansion across key markets.Alongside growth initiatives, I also own the Eviden website — shaping its evolution into a strategic platform for brand positioning, user experience, and digital performance. Working cross-functionally with global stakeholders to ensure our digital presence reflects Eviden’s innovation and market leadership.Key focus areas- Growth strategy & execution- Digital performance marketing- Website governance & content strategy (SEO & GEO)- Conversion rate optimization (CRO)- Cross-functional collaboration across global team
EDUCATION
CIM | The Chartered Institute of Marketing
Post Graduate Diploma in Marketing
CIM | The Chartered Institute of Marketing
Advanced Certificate in Marketing
SKILLS
ABOUT CARMEN OVERTON
A commercially astute senior marketing professional who balances the blend of strategic planning and execution with a sleeves-rolled-up, hands-on, go-to-market approach that meets and often exceeds sales targets. My management styIe reflects this with my teams being highly motivated, passionate and results-driven. A flexible approach, calm demeanor and sense of humour are also key ingredients to my success.I am a firm believer that to drive success, marketing teams need to working closely with sales, customers and Partners in order to develop propositions, messaging and tools that align with the customer journey and translate into shortened sales cycles and accelerated revenue.
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