Carmen Coffee
Vice President, Marketing & Communications @Peer Health Exchange
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WORK HISTORY
Vice President, Marketing & Communications @Peer Health Exchange
San Francisco, CA, US
Lead all marketing & communication initiatives to build PHE’s brand and products. Develop PHE’s overall branding and messaging across all of its external communications; grow engagement and reach on social media; envision and broker high-visibility partnerships for content; and work with key internal partners to increase our reach and revenue.Research, create, implement, evaluate, and be accountable for short and long-range marketing strategy and plans across paid, earned, and social media as well as brand partnerships, to achieve sustainable audience growth that results in more users of PHE’s digital products, more demand for PHE’s school-based work, and more revenue through philanthropy and earned revenue Co-lead visioning and planning on leveraging new technology and media platforms to achieve organizational goals to reach more young people, specifically in partnership with Digital Products and Direct-to-Youth teams Lead the development of the PHE brand(s), coach and support the PHE team on leveraging the brand to benefit our vision and mission, and engage young people, partners, and supporters across PHE’s footprint in the narrative Review and advise on external strategic communications, including media/public relations, digital and print communications, and social media Lead crisis communications planning and external response in collaboration with other members of PHE’s senior leadership; advise and collaborate on internal response Serve as a member of PHE’s executive team and as chief communications advisor to the CEO & Co-founder, Board of Directors, and other PHE executive leadership; lead PHE’s Communications CommitteeEnsure that all direct reports are aligned and support PHE’s diversity, equity, and inclusion goals and priorities Manage and develop direct reports to a sustained high level of performance through coaching and mentorship Lead annual and multi-year team planning and budgeting
EDUCATION
Howard University
Bachelor of Arts (B.A.), Radio and Television
SKILLS
ABOUT CARMEN COFFEE
I’m a mission-driven marketing and communications executive with 15+ years of experience leading high-impact brand, media, and digital engagement strategies in the nonprofit, tech, and social impact sectors. From grassroots movements to national campaigns, I’ve built and scaled initiatives that center equity, amplify underrepresented voices, and drive measurable results.Whether crafting a strategic communications plan, brokering high-visibility partnerships, or guiding a team through change, I approach the work with curiosity, creativity, and a deep commitment to systems-level impact.My expertise spans:Brand development & storytellingStrategic communications & media relationsDigital marketing & audience growth (SEO, paid social, programmatic)Cross-functional leadership & stakeholder engagementCrisis communications & change managementA proud graduate of Howard University (magna cum laude), I’ve continued to grow through study at Oxford and Stanford, multiple HubSpot certifications, and roles across nationally recognized organizations like Dream Corps and the American Cancer Society.I believe the future of leadership is inclusive, data-informed, and narrative-driven—and I’m passionate about building that future in partnership with purpose-driven teams. Let’s connect if you\'re building bold brands, scaling mission-aligned organizations, or just want to chat about the power of story to drive change.
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