Carly Hawkins
Senior Director Marketing @The Spectrum Companies
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WORK HISTORY
Senior Director Marketing @The Spectrum Companies
Charlotte, NC, US
Build corporate brand awareness.• Develop project-specific budgets and marketing campaigns. • Hands-on graphic designer and strategist for company-wide commercial real estate materials including interactive brokerage proposals, equity/debt packages, social media, and advertising.• Branding specialist for logos, design, photography, and content for new development launches.• Gather Charlotte market metrics, by submarket and as an MSA, to incorporate into all service line strategies.• Share progressive marketing direction for commercial office and multifamily development.• End-to-end broker event coordination follow-up to increase awareness of office property highlights, availabilities, and leasing incentives.• Identify and promote speaking opportunities for our business leaders.• Corporate office community service committee member and company culture promotor.• Rebranded corporate graphic design standards in 2017.
EDUCATION
Towson University
BS, Graphic Design
ABOUT CARLY HAWKINS
Specialties: Marketing Strategy, Graphic Design (InDesign, Illustrator, & Photoshop), Events, Promotions, Management, SEO, Creativity, Branding, and Communication.
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