Carly Collacott
Performance Marketing Manager @Pennon Group Plc
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WORK HISTORY
Performance Marketing Manager @Pennon Group Plc
EDUCATION
University of Plymouth
BSc Business and Tourism, Business, Management, Marketing, and Related Support Services
CIM | The Chartered Institute of Marketing
Diploma in Professional Marketing (Digital Strategy)
ABOUT CARLY COLLACOTT
I\'m a Senior Paid Media Specialist with over 8 years of experience in the digital marketing industry. My career has provided me with experience in B2B, B2C, and agency-side marketing, equipping me with a diverse set of skills and insights.Specialising in digital paid media, I\'m experienced in optimising effective campaigns, with a focus on social media ads and pay-per-click strategies.My toolkit includes proficiency in essential tools such as Google Analytics 4, Google Tag Manager, and Google Merchant Center. I use these tools to gather valuable insights, track performance, and ensure that every marketing effort is data-driven and results-oriented.Throughout my career, I\'ve had the privilege of working with a wide range of brands, including Chartered Financial Analyst, Michelin Tyres, Caterpillar Inc, and Floris London.I\'m a professional member of the Chartered Institute of Marketing (CIM) and hold the esteemed title of Chartered Marketer.In addition to my technical skills, I have experience in managing and coaching, providing guidance and sharing my knowledge with my team.
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