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Carly Carroll
Head of Insights, Segmentation and Strategy @People First Bank
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WORK HISTORY
Head of Insights, Segmentation and Strategy @People First Bank
Brisbane, AU
Research, Segmentation, and Insights Centre of Excellence for People First Bank, covering both the Heritage Bank and People\'s Choice Credit Union brands, and the emergence of the People First Bank brand. Research: Responsibility for member research and NPS, research platforms, relationships with externalresearch partners. Voice of Member: Responsibility for the Voice of Customer measurement program and insights. Data: Responsibility for the data team supporting the Brand and Marketing teamSegmentation: Responsibility for Segmentation strategy and researchData Science: Responsibility for Churn modelling and retention activation.
EDUCATION
Charles Sturt University
Bachelor of Business Studies, Marketing, Human Resources
Brisbane Institute of TAFE
Diploma of Business, Human Resources
Melbourne Business School
Masters in Organisational Leadership
ABOUT CARLY CARROLL
I have a demonstrated history of developing insights to drive organisational growth and improved customer experiences. Skillsets in CX, Customer Insight, Market Research, Marketing Automation, Analysis, and Data Science enable me to uncover insight and ways in which to leverage growth opportunities. I completed my Masters of Organisational Leadership at the University of Melbourne - Melbourne Business School in 2019.
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