Carlton Austin
Vice President of Sales Convenience Retail West @The Coca-Cola Company
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WORK HISTORY
Vice President of Sales Convenience Retail West @The Coca-Cola Company
RESPONSIBILITIESLeading a team of 6 National Account Executives developing Collaborative Business Plans with customers to achieve Company business plan targets and commercial Brand building priorities. ACCOMPLISHMENTS• Successfully sold in merchandising assets for Coca-Cola Pillar Programs across all customers managed• Managed senior level customer relationships across all customers• Successfully sold plan price increase across all customers to achieve 2026 plan targets
EDUCATION
Rhodes College
Accounting/Finance
SKILLS
ABOUT CARLTON AUSTIN
I have spent decades developing innovative, financially sound business strategies at Coca-Cola, a $30B icon in the beverage industry. My work has led to successful partnerships and acquisitions as well as profit-inducing pricing and promotional programs. These achievements are bolstered by my ability to build relationships with both internal and external stakeholders at all levels. Whether I am leading the team responsible for a multi-year product/package expansion project or developing a new retail pricing strategy to boost purchasing and loyalty, I know that a favorable outcome relies on partnering with others. Much of my job involves cross-functional collaboration with key, internal brand channels. I’ve also spent years developing and maintaining relationships with people outside the company, expanding business through partnerships with retail franchise representatives and university administrators and staff.I am not one to let setbacks get in the way of progress. Large-scale, multi-year projects are bound to have a few bumps in the road. My resiliency and ability to maintain strong alliances allow me to push through and deliver on plan. As a leader, I’m always seeking opportunities to mentor and coach others to fulfill their potential and begin to lead themselves.My background in Accounting led me into more strategic roles involving financial analysis and forecasting as well as business development. I have witnessed how all the moving parts of a large organization fit together. I excel at negotiations and public speaking. As such, I am often invited to deliver presentations to senior executives and media. People know they can trust my judgment, and they rely on my opinion, relationships, and experience to make intelligent business decisions for the enterprise.
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