Carlos Soto
Marketing Specialist @Ut Law Cle
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WORK HISTORY
Marketing Specialist @Ut Law Cle
Austin, TX, US
Execute marketing campaigns for over 40 continuing legal education conferences and thousands of digital offerings to our database of over legal practitioners using the department\'s owned, paid, and earned media.• Communicate and respond to requests from management, program directors, event coordinators, graphic designers, and external vendors to ensure all campaign elements occur as scheduled. • Strategically increased LinkedIn page followers by over 60% over the last 12 months. Routinely manage 3 social media accounts (e.g, LinkedIn, Twitter, and Facebook) to disseminate content using organic and paid marketing campaigns. • Managed a department marketing budget for 40+ legal conferences, maximizing ROI through strategic allocation of funds and negotiating cost-effective vendor contracts.• Applied cost-effective data tracking on all marketing print collateral for our diverse programming portfolio using Google Analytics, QR codes, and unique URLs to capture consumer behavior, audience data, and ROI.
EDUCATION
Clint High School
High School Diploma
Texas McCombs School of Business
Bachelor of Business Administration (BBA), Marketing
Western Governors University
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT CARLOS SOTO
Marketing and communications professional with experience across a broad range of marketing functions. Proven ability to combine vision, ingenuity, and strong business acumen with excellent work ethic and leadership skills to support any assigned projects. Areas of expertise include:• Marketing Communications• Strategic Marketing• Fluent Spanish Speaker and Writer• Social Media Management• Content Development• Project Management
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