Carlos Lupiac
Digital Marketing Director @The Exam Pros
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WORK HISTORY
Digital Marketing Director @The Exam Pros
Coconut Creek, FL, US
The Exam Pros Group is a nationwide eCommerce company driving growth in contractor education, e-learning, licensing books, commercial insurance, and business printing.• Boost overall sales by 25% YoY through performance-driven digital marketing across Meta, Google Ads, email, and CRO strategies.• Generate qualified leads with a ROAS of 38x on Meta and 29x on Google, targeting Florida contractors pursuing 40+ license types including GC, BC, RC, plumbing, electrical, and pool operations.• Increase conversion rate by 37% in 4 months through website CRO, Shopify optimization, targeted email automation, and custom CRM workflows via Go High Level.
EDUCATION
UNICAH
Bachelor's Degree
UCES
Master of Business Administration - MBA
Boston College
English As Second Language
ABOUT CARLOS LUPIAC
Head of Growth and Performance Marketing I drive growth through performance…
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