Carlo Magni Global Consumer Insights

Global Consumer Insights Director at Forward @Forward Insight & Strategy

Auckland, NZ

ENJOYING GLOBAL CHALLANGES IN BRANDING AND INNOVATION ON A DAILY BASIS - My role at FORWARD is focused on delivering top-notch consumer insights and strategic business advice, to build excellent brands based on remarkable products.I am firmly committed to marketing strategy and business objectives. My vision is to drive business growth with a strategic future focus outlook. In my carrier, I touched a vast number of insights topics, working across several categories in FMCG and Agro-food industries. I have managed a large number of highly complex international research projects, including large sensory trials, home trials, sales trials, qualitative and quant research, for giants of global business excellence such as Zespri, T&G, Uniliver, Kellogs and many others.I have counted more than 100 global projects that I have been leading in the past 15 years, giving me great fun and opportunities for professional growth.At FORWARD my focus is on team leadership and people development as well as client satisfaction. Here are some of my areas of expertise in Research, Marketing and Innovation, that I have been fortunate to experience and build knowledge on- Sensory and Sensorial techniques - perishable foods and FMCG- Market Segmentation, Drivers and Targets Identification- Innovation processes: opportunities identification, workshopping, concept development, testing, prototyping, launch and optimisation- Specific breeding programs consumer research: screening, optimisation, targets setting- Product concept development and testing- Price and value research- Shopper insights and strategy through shopper virtual reality simulations I am currently one of two managing directors of FORWARDhq ldt; as a business leader, I have experienced and have received extensive (through Stanford University) training in- Team leadership and management- Business Scaling- Design Thinking- Business strategy development- Innovation and Marketing techniques

Stanford University

Stanford Innovation and Entrepreneurship Certificate, Innovation and Entrepreneurship

Università degli Studi di Milano-Bicocca

Master Degree in Statistics and Economics, Statistics

Unitec Auckland

Mandarin language course