Carlene Anteau

Chief Marketing Officer @HYGIA

Miami, FL, US

Building the marketing foundation for Hygia, a company establishing a new vision for healthcare continuity, designed to help patients navigate the care journey with greater clarity, confidence, and support, while helping the broader healthcare ecosystem remain more meaningfully connected to the people it serves. Market positioning and category strategy. Translating a bold category vision into the messaging architecture, positioning, and market narrative that make it legible to multiple buyer audiences simultaneously, without diluting the story for any of them. Commercial infrastructure. Designing the full commercial enablement system from scratch: buyer personas, competitive battlecards ranked by threat level, objection-handling resources, and evidence bundles built to hold up in both clinical and financial conversations across a long enterprise sales cycle. Market presence and reputation. Building the company\'s digital presence, content strategy, and thought leadership platform as a validation layer for sales-led outreach. Establishing the foundation for earned media, conference presence, and social strategy as the company grows toward broader market entry. Strategic alignment. Partnering with the leadership team to align marketing milestones with funding timelines and pilot deployment, making deliberate decisions about where and how Hygia shows up in the market at a stage where every public signal matters. Execution model. Leveraging AI-augmented workflows to compress timelines and increase output across all workstreams. Designing a milestone-based team growth model calibrated to company stage.