Carla Lazo Torres
Account Executive @brightwheel
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WORK HISTORY
Account Executive @brightwheel
US
Drive revenue growth by managing full-cycle sales within Brightwheel’s existing customer base, focusing on upsells and account expansion. Consistently exceed activity and pipeline targets through consultative discovery, tailored demos, and value-driven follow-up. Champion Brightwheel’s mission to empower educators and strengthen family-school connections through technology.
EDUCATION
Euroidiomas
Business English
Universidad Católica de Santa María
Bachelor’s Degree in Engineering
Centro Cultural de la Lengua Portuguesa
Advanced proficiency in Portuguese
EADA Business School
(Spain)
CENTRUM PUCP
Specialization in Negotiation and Conflict Management
ABOUT CARLA LAZO TORRES
Bilingual sales professional (English & Spanish) with 11+ years of experience driving growth, building lasting client relationships, and managing multimillion-dollar accounts across the U.S. and LATAM.Today, as an Account Executive at Brightwheel, I help early education centers adopt technology that simplifies operations, strengthens family engagement, and fuels long-term success.Before joining the tech industry, I built my career in international B2B sales — leading teams, expanding markets, and negotiating enterprise contracts up to $15M.Some highlights include: • Growing revenue by $45M through new distributor partnerships in Colombia. • Managing a $225M regional P&L with consistent YoY growth. • Securing the company’s largest-ever export contract valued at $15M.What drives me now is bringing that same energy and strategy into SaaS — combining consultative selling, cross-functional collaboration, and data-driven storytelling to deliver real value to customers.Passionate about meaningful sales, technology, and impact. Always learning, always building
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