Carla Cuadros Margarit

Customer Success Marketing Manager @Harvard Business Impact Enterprise

Boston, MA, US

Go-to-Market Execution: Developed and executed comprehensive customer success and go-to-market strategies driving product adoption, retention, and account expansion at scale across B2B enterprise accounts• Account Teams Enablement: Served as strategic marketing liaison for the Customer Success team, creating tailored content, tools, messaging frameworks, and enablement materials to support renewals, health checks, and expansion efforts• Market Intelligence & Analytics: Conducted extensive market research to define customer personas and behaviors, leveraging analytics tools to track performance metrics and identify growth opportunities that informed strategic initiatives• Cross-functional Collaboration: Partnered closely with Customer Success, Product, and Sales teams to align marketing initiatives with business objectives, ensuring seamless execution of customer-facing programs• Campaign Performance: Designed and optimized targeted email campaigns, webinar series, and account-based marketing initiatives, reducing client non-renewals due to low usage from 21% to 5% year-over-year• Customer Journey Strategy: Enhanced end-to-end customer experience with strategic touchpoints from onboarding through renewal, fostering customer advocacy through data-driven relationship building

Universitat Pompeu Fabra

Bachelor in Advertising and Public Relations, Public Relations, Advertising, and Applied Communication

Stuttgart Media University

Werbung und Marktkommunikation, Commercial and Advertising Art

Harvard Extension School

Innovation and Entrepreneurship Graduate Certificate, Business Administration and Management, General