Carl West
Brand Strategy Director @Shout Design
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WORK HISTORY
Brand Strategy Director @Shout Design
Essex, GB
Responsible for the development of client brand and marketing strategies for this award-winning brand and creative agency. Primary focus for the role is to ensure an evidence-based approach underpins client marketing tactics and maximises ROI for clients operating in retail, tourism, hospitality, professional services, manufacturing, FINTECH and property sectors.Working with the MD on shaping the agency vision, positioning and operations whilst providing leadership, commercial accountability and brand mentorship for the agency teams.Facilitate new client and/or new project on-boarding workshops for \'website projects\' and \'brand discovery projects\' and \'marketing communication projects\'.Provide various marketing metrics and data analysis to feed strategy, creative and tactical campaign plans across PPC, SEO, CRO and email marketing to accelerate client successes.Conduct customer, brand and product research for developing brand identity and 360° campaign initiatives to support sales directives and build brand awareness for clients.
EDUCATION
CIM | The Chartered Institute of Marketing
Postgraduate Diploma, International Marketing | Integrated Marketing Communications | Marketing Control & Evaluation
CIM | The Chartered Institute of Marketing
Postgraduate Degree, Marketing
SKILLS
ABOUT CARL WEST
As a brand management consultant and multi-channel marketer for over 20 years, I’ve honed…
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