Carl McGrath

Media Planner @JACK RYAN

Glasgow, GB

Planning and execution of multi-channel media campaigns for major clients across diverse sectors, including education, energy, healthcare, construction, and transport.• Researching and analysing target audiences to identify behaviours, demographics, and media consumption patterns, ensuring campaigns are precisely aligned with client objectives.• Supporting agency growth by writing tenders and bid proposals for new business, contributing to successful client wins through clear communication of campaign strategy, value, and ROI potential.Platforms/Tools: Google Analytics, Meta Ads, Google Ads, Programmatic Display Advertising, SEO, A/B Testing