Carl Dameron
Vice President of Public Relations @Strategy Research Institute
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WORK HISTORY
Vice President of Public Relations @Strategy Research Institute
Lake Arrowhead, CA, US
Successfully develop and implement advertising and public relations strategies involving controversial and complex business, government, political, community, entertainment, and financial issues for government agencies and for-profit and non-profit organizations.Create, synthesize, and communicate complex information and issues to the media, the general public, community leaders, and government agencies. Accurately identify the concerns of stakeholders and create strategies to influence the public and community stakeholders. Anticipate future issues and create media communications programs that effectively address them. Earn media access and coverage in national, regional, and local media.Media coverage includes Reuters Wire, AP, NewsBreak, The Washington Post, Los Angeles Times, Orange County Register, Sacramento Bee, Bay Area News, San Fransico Chronicle, San Jose Mercury News, ABC, NBC, CBS, FOX, CNBC, San Diego Union-Tribune, Business Journals and many more.
EDUCATION
Leadership Southern California
Graduate, Political Science and Government
California State Polytechnic University-Pomona
Bachelor of Science, Communications
SKILLS
ABOUT CARL DAMERON
I have been a communications professional serving the U.S. market since 1980. Great teams create effective advertising and Public relations campaigns, and I lead them to success. Teams that launch companies, generate millions in profits, increase profits with existing firms, write and pass regulations and legislation, and use crisis communications skills to save companies from failure, increase profits, and win new markets. I secure media coverage and place stories and editorials with the most prestigious and popular media outlets, both regionally, nationally, and internationally. I write speeches and letters for business leaders and elected officials that effectively reach their target market and motivate them to take action. Creative and tenacious, I push to find the images and words to gain customer acceptance. I utilize new and current research to identify the most effective messaging points. I also get on the ground and communicate directly with customers and front-line staff to find customer “hot buttons”. I analyze this information and create a solid thread, and then weave that thread into a tapestry of effective messaging, creating multi-media campaigns that work.When grabbing customer attention, Content is King – I create big ideas, engineer words and images that capture the audience’s attention and motivate them to act. I also effectively implement current technology and find ways to adopt new media techniques into campaigns. Working relationships with elected officials, as well as business and community leaders, are crucial to advancing projects. I have great contacts, ranging from local non-profits to state business leaders and elected officials in the capitals of Sacramento and Washington, D.C. I also create new contacts weekly.Specialties: • Public Relations • Advertising • Media Relations • Crisis Communications • Community Relations • Government Relations • Direct Mail • Social Media • Website Development
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