Carl C.
Marketing Planning Manager @Lloyds Banking Group
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WORK HISTORY
Marketing Planning Manager @Lloyds Banking Group
GB
Responsible for the strategic planning and budget allocation of all paid/owned media, influencing the effectiveness of campaign delivery across Mortgage products within Lloyds Bank, Halifax and BoS.Working with the Senior Leadership Team to align marketing activity with commercial priorities, centred around customer acquisition, retention and depth of relationship. Influencing decisions and prioritisation of activity that seeks to improve customer experience, digital & personalised journeys.Utilising insights and analytics to provide direction towards profitable, customer-centric campaigns.Uses detailed attribution and reporting methodologies to determine gross and incremental campaign impacts.Strong knowledge of all marketing channels and a detailed understanding of their combined role in supporting new business propositions.Overseeing the marketing strategy in motion, closely tracking performance and influencing agile changes based on the insights gleaned. Developed a new KPI dashboard that provides a full funnel view of lead generation and conversion by channel, now a key tool for performance meetings between business and marketing teams.
EDUCATION
The University of Huddersfield
Bachelor of Arts - BA (HONS) Business Degree, Business, Management, Marketing
West Hill School
GCSE, Various
Ashton College
A-Levels, English, Media, Law, History
ABOUT CARL C.
An experienced, forward-thinking, analytical marketer with a proven track record of…
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