Carissa Newton
Chief Marketing Officer @Fnex
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WORK HISTORY
Chief Marketing Officer @Fnex
Indianapolis, IN, US
Marketing leader that built and led all strategic marketing, product marketing, strategic partnerships & business development efforts for VC-backed startup providing alternative investments on a SaaS Platform-Formulated overall company Marketing Strategy along with a Go-To-Market plan that included introduction of FNEX to the Financial Markets-Established all marketing efforts from scratch including: email, content, event, partnerships, along with digital and public relations-Managed and optimized online digital presence in tandem with online platform. Utilized analytics to monitor and adjust digital strategies to reafh welath management advisors, RIAs, and Private Family Offices-Built Company Pitch Deck to procure investment- Managed internal marketing team and activities.Systems Experience: Adobe Creative Suite, Salesforce.com, Marketo, Hubspot, Wordpress, Delivra, Google Analytics/Adwords/Webmaster Tools/Apps, FNEX Platform, GoToMeeting/GoToWebinar, and Hootsuite.About FNEXFNEX is “The Alternative Investment Marketplace” connecting accredited and institutional investors to investment opportunities in private companies, private investment funds (hedge funds), and managed futures accounts. FNEX’s mission is to help investors source investment opportunities, and help offering groups connect with investors. FNEX was founded in 2012 by professional investors, entrepreneurs and attorneys. For more information please go to
SKILLS
ABOUT CARISSA NEWTON
STRATEGIC GROWTH LEADERMarketing leader who has built, rebuilt, and grown the strategic marketing efforts for companies of varying sizes. Marketing executive with 25+ years experience in a variety of industries including insurance, financial services, technology, security, and hospitality. Success has been centered on marketing tied to clear strategic communication, new technologies, in-depth market analysis, and innovative marketing strategies. Across my experiences, I have had a blend of B2B, B2C, and eCommerce. Now with a focus on higher education, I am sharing my knowledge with business students.Key Achievements- Founding Director of the UINDY Innovation Studio, a student/faculty led business services studio serving the Greater Indianapolis Community on behalf of the University of Indianapolis- Founding Director of the Stephen F. Fry Scholars Program at the University of Indianapolis School of Business- Part of Faculty Leadership Team that successfully revamped all MBA, MSDA, and MSM Programs to Hybrid and Online Modalities for the University of Indianapolis- Part of the leadership team that successfully scaled Cunningham Restaurant Group (CRG) and introduced 8 new restaurant concepts and 24 new restaurant locations. Managed marketing for 20 brand concepts and 45 restaurant locations- While at CRG, increased gift card revenue over 35% YOY in the first year of revamping the marketing of the program. Migrated platform technology and introduced the company’s first mobile app- Increased new customer acquisition by over 118% and inbound lead volume by over 250% with FNEX- Increased lead flow by over 150% and ROI by over 110% at Delivra- Marketing efforts contributed to Oak Street’s growth by over 300% year-over-year: Exceeded growth goals- Negotiated, introduced, and implemented consolidated marketing systems and technology for OneAmerica. This included ExactTarget for the Marketing teams and Salesforce.com for marketing and nationwide sales agents- Part of the leadership team that successfully transitioned acquisition while at OneAmerica and Enova International.Specialties: Strategic Planning, Branding/Re-Branding, Corporate Communications/Marketing, Content Marketing, eCommerce, Pricing, Forecasting, Market Research, Measured Marketing, Attribution/Analytics, Financial Services Marketing, New Technologies, Technology Marketing, Community Relations, Product Development/Marketing, SEO/SEM, Design, Blogging, Speaker/Author, Education Development/Facilitation
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