Carine Mechedjian

Marketing Manager @Robins Appleby LLP

Toronto, ON, CA

Planning and execution of client and internal events, including seminars, firm-wide celebrations, and holiday parties for 100+ attendees.• Created and implemented firm-wide and individual practice marketing strategies aligned with business and lawyers’ goals• Led firm rebranding, including messaging, visual identity, and launch events.• Directed digital marketing, PR, social media, events, and vendor relationships• Managed the firm’s $500K marketing budget, focusing on optimizing ROI across various advertising channels.• Led email marketing campaigns and created quarterly newsletters to engage and inform clients.

University of Toronto

Bachelor of Science - BS, Psychology and CCIT (Communication, Culture & Information Technology)

Sheridan College

Certificate, Digital communications