Carey Ray
VP Marketing, Integrated Marketing Credit Cards @Wells Fargo
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WORK HISTORY
VP Marketing, Integrated Marketing Credit Cards @Wells Fargo
San Francisco, CA, US
Lead the translation of business and marketing strategies through the development and execution of integrated marketing channel and communication plans. •Developed marketing communications plans that drive customer engagement and grow the credit card and consumer lending businesses, through developing and launching 20+ marketing campaigns per year. •Developed and executed integrated marketing plans to launch nationwide campaign for a new Credit Card product, driving 40% above forecast growth in 2018•Partnered with other marketing groups and centers of excellence (paid digital, print & email capabilities) to align on priorities and scope of campaigns to drive business results.•Designed campaign communications for the customer journey, and led the development of creative and campaign content with ad agencies. •Infuse the client mindset into the end-to-end messaging to drive effective and relevant marketing communications for credit cards, student and personal loans, and the Wells Fargo brand.
EDUCATION
Saint Mary's College of California
Executive Master of Business Administration (EMBA)
University of New England (AU)
Project Management
Unitech Institute of Technology (NZ)
Japanese Studies
SKILLS
ABOUT CAREY RAY
MARKETING DIRECTORCustomer-Centric Solutions / Digital Channels / Channel Marketing / Customer Experience / Relationship ManagementMarketing Director with focus on servicing, strategy and digital marketing. Wide breadth of experience in marketing, operations and technology. Strong relationship building and managing skills. Deliver value in digital, mobile and phone channels. Expert in design and launch of marketing capabilities. Strategic. Analytical. Strong business acumen. Experience delivering business solutions in domestic and International markets. Three time Chairman’s Award winner.
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