Cara Straus
Senior Influencer Marketing Manager @Gen3 Marketing
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WORK HISTORY
Senior Influencer Marketing Manager @Gen3 Marketing
New York, NY, US
EDUCATION
UNSW
Bachelor of Arts - BA, Communication and Media Studies
University of Southern California
Bachelor’s Degree, Annenberg School of Journalism- Communications, General
SKILLS
ABOUT CARA STRAUS
Influencer marketing strategist with 6+ years of experience driving creator growth through digital and experiential marketing campaigns across beauty, fashion, technology, and CPG brands. Experience in building and scaling influencer networks through creator acquisition, recruitment, on-boarding, partnerships, community building, and content monetization. Track record of driving revenue growth and optimizing performance through data-driven strategies. Expert in executing end-to-end campaigns, digital storytelling, and launching cutting-edge e-commerce solutions like TapTo.Shop (creator link in-bio solution) or Shop The Look, an automated DM tool. Leader in high-impact events, including SXSW and NYFW panels and purpose-driven partnerships. Executive member of Girls Inc. of NY Junior Board and Women of Rakuten, actively contributing to initiatives that empower the next generation.
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