Camille Point
Marketing and Communications Manager @The Elizabeth Fry Society Of Greater Vancouver Efry
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WORK HISTORY
Marketing and Communications Manager @The Elizabeth Fry Society Of Greater Vancouver Efry
Vancouver, BC, CA
Lead and manage the Society’s communications portfolio, including strategic planning, branding, media relations, campaigns, advocacy, community engagement, digital strategy and internal communications.• Develop and implement a communications strategy aligned with organizational goals, while advising leadership on positioning, messaging and reputational risk.• Design and produce compelling digital and print materials, including annual reports, infographics, campaign visuals and event collateral.• Lead content development across web, email, print and social platforms (LinkedIn, Instagram, Facebook), including newsletters, blog posts, social media campaigns and print collateral, ensuring alignment with brand voice and communications goals.• Establish and monitor KPIs, engagement metrics and campaign performance across key channels, providing quarterly and annual reports to inform strategic decisions.• Manage EFry’s website and microsites, ensuring timely content updates, performance tracking and ongoing improvements to user experience.• Develop and oversee EFry’s brand identity by establishing visual standards, templates, toolkits and guidelines for consistent application across departments and programs.• Conduct interviews, prepare content briefs and gather data to support storytelling, advocacy efforts and stakeholder engagement.• Oversee crisis communications planning and response to ensure timely and coordinated messaging across external and internal audiences.• Maintain a centralized campaign and event calendar that supports year-round communications for fundraising, awareness initiatives and organizational milestones.• Lead internal communications through staff newsletters, leadership briefings and messaging that supports organizational updates and change management.• Coordinate media relations by writing press releases, pitching stories and maintaining relationships with local journalists and media outlets.
EDUCATION
McGill University
Bachelor's degree
ABOUT CAMILLE POINT
Camille is a non-profit marketing and communications professional specializing in digital storytelling, advocacy, and brand development. With a background in marketing, content creation, and journalism, she is passionate about developing strategies and campaigns that help organizations build meaningful connections with the communities they serve. As the Marketing and Communications Manager at the Elizabeth Fry Society of Greater Vancouver (EFry), Camille leads communication strategies and marketing initiatives to amplify the organization’s mission of supporting marginalized and criminalized women and their families. Prior to joining EFry, she held communications roles at the Asia Pacific Foundation of Canada and the Canadian Association for Global Health, where she developed digital content strategies, led social media and engagement campaigns, and managed communications focused on global health, gender equity, and policy. She also worked with the United Nations Development Programme, supporting digital communications efforts to increase women\'s participation in conflict resolution and peace-building under the Women, Peace, and Security agenda.
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