Camille Lozano
Director of Marketing Communications @The Keep A Breast Foundation
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WORK HISTORY
Director of Marketing Communications @The Keep A Breast Foundation
Lead strategic communication and marketing initiatives, overseeing multi-channel campaigns that amplify breast cancer awareness and prevention.• Own organization\'s PR and Media Relations initiatives, including development of pitch lists, media pitching, press releases and thought leadership.• Develop, maintain and evolve brand identity with changing organizational objectives and priorities• Manage cross-functional collaboration with internal teams, brand partners, and stakeholders to ensure cohesive messaging and campaign execution.• Oversee content development across social, email, and digital platforms, ensuring alignment with organizational goals and audience engagement strategies.• Analyze campaign performance metrics to optimize engagement, donor outreach, and educational impact.• Lead website development projects including SEO optimization, resulting in a 115% increase in keyword rankings within one year, including 47 SERP features and 21 number one rankings.• Developed and executed end-to-end PR and marketing campaign strategyincluding creating press releases, email marketing campaigns and social videos for organization’s 25 year milestone event in September 2025, resulting in attendance of nearly 600 supporters, and $42K+ raised.•Spearheaded technical project with third-party experiential marketing contractor SecureTap to pilot mobile device tapping technology at in-person music festival activation, capturing nearly 1K new SMS audience members and nearly new email subscribers over 1 weekend in Spring 2025.Tools: Mailchimp, Trello, Shopify, Squarespace, GA4, Google Workspace, CapCut Pro, Adobe Express, Canva, Meta Business Suite, Classy
EDUCATION
San Diego State University
Bachelor of Arts - BA, Journalism
Northwestern University - Kellogg School of Management
Advertising and Marketing Communications Strategy
SKILLS
ABOUT CAMILLE LOZANO
I’m a communications and integrated marketing professional with in-house and agency experience who loves to uncover opportunities and design solutions that strengthen brands and organizations from the inside out. Constantly pursuing better, I excel at deep listening and building strong team and stakeholder relationships that allow me to effectively guide projects and initiatives to defined success.My background in journalism and natural curiosity drives my propensity to ask thoughtful questions, dive into research and translate complexity into clarity, ultimately resulting in strategic storytelling that brings brands and organizations closer to their audiences.Currently, I serve as Communications Director at The Keep A Breast Foundation, a globally-reaching nonprofit, where I lead both marketing and communications initiatives, manage integrated campaigns and guide content strategy that empowers young people to be their own health advocates.Whether I’m speaking to audiences of 300+ or owning research, strategy and execution as a marketing specialist, I’m enthusiastic about stepping up to opportunities with courage, clarity, accountability and drive.Outside of work, catch me building San Diego\'s creative community as CreativeMornings San Diego\'s Production Manager, or working on my next PR in the gym!Clients/Work includes: NBC San Diego, North Coast Current, Voice of San Diego, Club Kokomo Spirits, Seven Caves Spirits, The WestBean Coffee, The Nolan Rooftop, The Wild Thyme CompanySpecialties: External Communications, Marketing Strategy, Brand Research, Project Management, Account Management, Stakeholder Relationship Management, Copywriting, Public Relations, Event Planning, Script Writing, Digital Communications Come say hi and get inspired with me at Creative Mornings San Diego, last Friday of every month.
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