Camilla Cresswell
Insight Director @Insight Sherpas
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WORK HISTORY
Insight Director @Insight Sherpas
Insight teams are perpetually stretched - Insight Sherpas is here to help. Our offer centres around three key areas:Insight Projects: We offer a full-service market research capability with a difference - we are all former client-side insight leads from major retailers. We understand how to co-create the best brief, how to to create a compelling and rounded case by integrating our research findings with other data sources you have, and how to engage stakeholders to foster participation and drive action.Emergency Insight Cover: We help clients fill unexpected gaps in resource that can happen when least expected – be it driven by business demand or team changes. We offer senior level, flexible cover.Capability Development: We help clients develop a customer-first culture – maximising their existing insight assets, helping them to build a strong platform of customer understanding from which to drive better business decisions.
EDUCATION
Heriot-Watt University
Business Studies MA
ABOUT CAMILLA CRESSWELL
I am a customer insight specialist with a proven track record for delivering commercially valuable insight.I am passionate about listening to consumers, understanding their needs, behaviours and attitudes and using this knowledge to help clients build business advantage. I am experienced across a broad range of qualitative and quantitative research approaches, including customer segmentation and strategy, customer feedback, customer closeness, consumer trends, proposition development and brand and marketing effectiveness. I have successfully established and managed high performing Insight teams, developed strong stakeholder relationships and delivered insight that gets heard.
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