Cameron Shaffner

Influencer Partnerships Lead @Moasure

Warwick, GB

Driving the global growth of the Moasure influencer marketing engine through strategic, commercial & data-driven decision-making. • Conceptualised and executed detailed launch plan of our global influencer partner programme in 10+ countries. • Developed processes, SOP’s & robust reporting. • Oversee financial forecasting, investment planning, reporting, and long-term growth strategies to maximise ROI.• Full influencer P&L ownership - reporting to board level. • Manage influencer pipeline, from extensive market research through to contract signature & campaign delivery.• Conduct in-depth performance analysis to inform strategy optimisation and accelerate growth. •Integrate influencer content into the broader marketing ecosystem, amplifying our paid & organic media creative with authentic user content.