Cameron Carlson
Marketing Manager @National Hospitality Services
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WORK HISTORY
Marketing Manager @National Hospitality Services
Fargo, ND, US
Marketing planning, strategy and budgeting for 40+ hotels and restaurants• Effectively demonstrates an entrepreneurial approach when working with hotel properties as well as the ability to show the ROI of marketing efforts• Graphic design for sales collateral, banners, brochures, menus, internal signage, billboards, digital and print - utilizing Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Acrobat)- ensuring that brand standards and requirements are maintained at all times• Web development - complete website redesign of NHS Corporate Website Management, strategy and training for hotel, restaurant and corporate social media efforts• Digital identity management and optimization for our portfolio of properties via online platforms including OTA’s, Google Business listings, brand websites, and other digital listings• Planning and execution of email marketing campaigns for select properties• Corporate communications and strategy projects• Creation of NHS external and internal marketing pieces including newsletters, press releases, recruiting/training materials, sales materials, announcements, and more• Photo & Video content creation• Project coordination and communication with outside vendors• Project management and coordination with on-site property teams, Vice President of Sales & Marketing, Regional Directors, and the NHS Corporate team• Event planning and coordination as a part of the NHS Leadership Summit Committee• Expert in time management while working remotely full-time
EDUCATION
Minnesota State Community and Technical College
Associate of Applied Science Degree, Digital Marketing
Minnesota State Community and Technical College
Associate of Applied Arts Degree, Graphic Design
North Dakota State University
Business Administration and Management, General
Minnesota State Community and Technical College
Associate of Applied Science Degree, Business: Management, Marketing and Sales
Cornell University
Hospitality Digital Marketing
Fargo North High School
High School Diploma
ABOUT CAMERON CARLSON
With over 14 years of dedicated hospitality experience, I am a marketing and graphic design professional in the hospitality industry with the goal of driving growth for leading hotel brands.I hold the position of Marketing Manager at National Hospitality Services (NHS), an award-winning hotel management company affiliated with Hotel Equities (HE). My role involves overseeing a diverse portfolio of 48 hotels across the United States. This role has allowed me to collaborate closely with both independent and prominent hotel brands including Marriott, IHG, Wyndham, Sonesta, Hilton, Hyatt, BWH, and Choice.My educational background complements my skills, with degrees in Digital Marketing, Graphic Design, and Business: Management, Marketing and Sales.Key Areas of Expertise:• Digital Marketing: Employing innovative strategies to enhance online presence and engage targeted audiences across digital platforms and OTAs.• Content Creation: Developing compelling, visually appealing content that resonates effectively.• Graphic Design: Transforming concepts into visually impactful designs for lasting impressions.• Sales & Marketing: Utilizing strategic marketing campaigns to drive revenue growth and market share.• Social Media Management/Marketing: Cultivating a loyal online community through effective social media practices.• Photography/Videography: Capturing narratives and moments through captivating visual storytelling.• Performance Management: Utilizing data analysis and key metrics to optimize marketing strategies.
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