Cameron Knox
Marketing Strategist @Welborn Garage
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WORK HISTORY
Marketing Strategist @Welborn Garage
Dallas-Fort Worth, TX, US
Drove 28% YoY growth in lead volume through integrated marketing campaigns across PPC, SEO, social, direct mail, and community partnerships.Reduced cost per lead by 24% by reallocating spend, optimizing campaigns, and introducing advanced reporting dashboards.Launched and scaled commercial services division, leading go-to-market strategy and integrating a new CRM with automated workflows that improved lead management and team efficiency.Directed brand positioning and creative strategy to unify messaging across digital and offline channels, boosting visibility and competitive differentiation.Partnered with executive leadership to align marketing with company goals, contributing to 58% new customer acquisition rate.Managed and optimized $300K+ monthly advertising budget, ensuring maximum ROI across all channels.Spearheaded quarterly business reviews, delivering KPI insights that shaped strategic pivots and improved campaign performance.Built and led the marketing team’s strategy and execution, fostering collaboration with sales and operations to improve conversion rates.
EDUCATION
Texas A&M University-Corpus Christi
Master of Business Administration, Finance
Texas A&M University
Bachelor's degree, Applied Physiology
ABOUT CAMERON KNOX
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