Cameron Greenwood

Lead Creative @William Ryan Homes

Dallas, TX, US

Directed the development and implementation of new brand guidelines, elevating the company’s visual identity and ensuring a unified, consistent presence across all marketing channels and divisions.Shaped and championed the company’s creative vision, aligning cross-functional teams around a cohesive and compelling brand narrative.Conceptualized and led monthly marketing campaigns, crafting focused, on-brand messaging that highlighted key USPs and successfully drove lead generation and traffic growth.Oversaw the design and execution of a comprehensive suite of email templates, enabling the marketing team to launch high-impact campaigns seamlessly post-CRM rollout.Designed and implemented high-performing digital assets, including form-fill autoresponders, marketing drip campaigns, and landing pages, optimizing for lead nurturing and conversion.Played a pivotal creative leadership role in a successful CRM implementation, developing branded materials and scalable templates to streamline adoption and boost engagement.Collaborated with senior marketing leadership to define and execute a new brand strategy, ensuring creative alignment across corporate and divisional initiatives.Directed the production of marketing collateral across print and digital platforms, maintaining brand integrity while innovating new approaches to audience engagement.

California Institute of the Arts

Professional Certificate, Graphic Design

The University of Alabama

Bachelor's of Arts Communication, Creative Media