Amanda Hill
Brand Strategist and Architect @Leonora Polonsky & Associates, Llc
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WORK HISTORY
Brand Strategist and Architect @Leonora Polonsky & Associates, Llc
Cincinnati, OH, US
Leonora Polonsky & Associates (LPA) is a brand strategy consultancy obsessed with building brands that lead.In a market defined by unprecedented complexity and constant disruption, strategy with advantage and activation with speed are non-negotiable. LPA partners with ambitious organizations to cut through complexity, sharpen competitive edge, and unlock transformational growth — fast.Creators of the Modern Brand Strategy Playbook + Activation Accelerator™, we help brands identify where to play, how to win, and how to bring strategy to life across every touchpoint. Our work drives clarity, momentum, and measurable impact — from brand awareness and consideration to purchase and profitable growth.LPA operates with an A-PLAYERS, NO LAYERS® model: small, elite teams of former senior marketing leaders who roll up their sleeves and do the real work. No junior consultants. No bloated hierarchies. No waste.We’ve driven growth on 100+ brands across B2B and B2C, products and services, Fortune 25 companies to pre-revenue start-ups. Clients include Cardinal Health, Arby’s, Illumina, The Goddard School, PODS, The Weather Channel, Align Technology, GE Appliances, Brown-Forman, Johnson & Johnson, United Way, and the Mobile Marketing Association.LPA: Strategy with Advantage. Activation with Speed. Growth That Leads.
EDUCATION
Indiana University Bloomington
Bachelor of Science (B.S.), Marketing, 3.95 GPA
SKILLS
ABOUT AMANDA HILL
Amanda is the CEO of Female Forward. Over the last 20+ years, she has partnered with companies to help them develop brand strategies and marketing campaigns that increase sales. She has overdelivered results in large, corporate business as well as with startups, including global and national companies such as Pantene, Olay, Clairol, Always, Tampax, Kimberly Clark, Facebook, Altria, Cardinal Health, Goodyear, Smucker, Spin Master, McCormick, Leaf Home Solutions, and Cincinnati Children’s Hospital. She is particularly experienced and passionate to assist brands that want to grow with women.Amanda led several product portfolios worth over $1 billion each at Procter & Gamble, and was formerly the North America Brand Director for Feminine Care, where she grew sales by over $100 million in just four years. Under her leadership, Always became the first feminine care brand ever to air a commercial during the Super Bowl in 2015, and Amanda proudly represented the #LikeAGirl program at forums like the Association of National Advertisers and the ESPY Humanitarian Awards. As CEO of Female Forward, Amanda specializes in:*Brand positioning*Brand strategy*Brand architecture*Marketing planning*Brand strategy training
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