Callum Taylor
Head of Theatre - Planning Buying @Cms Media Ltd
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WORK HISTORY
Head of Theatre - Planning Buying @Cms Media Ltd
London, GB
Current projects include; MAMMA MIA! the Party (The O2, London), SIX (Vaudeville), High Society (Barbican), Smiles \'n\' Teeth (Duke of York\'s), Death Note (Barbican), Kimberley Akimbo (Hampstead), A Mirrored Monet (Charing Cross), The Harder They Come (Stratford East), Here Comes J Edgar (King\'s Head), Inala (Sisters Grimm), Sugar Daddy (Underbelly Boulevard), Dog Man the Musical (Southbank Centre). Responsibilities:• Overseeing all client accounts that sit within the Theatre / Live Experience space.• Responsible for developing effective advertising strategies that align with the client\'s marketing objectives and target audience. Considerate of market trends, consumer behaviour and competitor activities.• Negotiating and purchasing ad space or airtime on various media platforms, across Outdoor, TV & Streaming, Radio, Print, Podcasting, Digital and Social Media, to ensure the client\'s message reaches the right audience at the right time.• Managing advertising budgets and optimizing allocations across different media channels to maximize the campaign\'s impact and return on investment. • Work closely with teams, both client-side and internally, to ensure seamless execution of campaigns.• Cultivating strong relationships within the entertainment industry and generating new business through effective pitching and networking.
EDUCATION
Laine Theatre Arts
National Diploma in Musical Theatre
St Ninnian's High School
A Levels, Music, Drama - Theatre Studies & English Literature
SKILLS
ABOUT CALLUM TAYLOR
An experienced media and marketing professional with over 10 years of diverse experience in building relationships, executing meaningful and impactful marketing campaigns, while ensuring exceptional campaign performance. I have a proven track record of developing and delivering advertising campaigns for prestigious brands across the Live Ents space, utilising a wealth of experience in media sales and marketing to achieve outstanding results. At CMS Media (Full Service Media Planning & Buying) I am responsible for all Theatrical producing accounts.Current projects include; MAMMA MIA! the Party (The O2, London), SIX (Vaudeville), High Society (Barbican), Smiles \'n\' Teeth (Duke of York\'s), Death Note (Barbican), Kimberley Akimbo (Hampstead), A Mirrored Monet (Charing Cross), The Harder They Come (Stratford East), Here Comes J Edgar (King\'s Head), Inala (Sisters Grimm), Sugar Daddy (Underbelly Boulevard), Dog Man the Musical (Southbank Centre).
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